Affinity Card

Affinity Card
A type of credit card issued by a bank and a charitable organization whose logo appears on the card. Each time the card is used, a percentage of the transaction is donated to the organization.

Although affinity cards may seem like a win-win-win for the bank, organization and cardholder, there are negatives as well. Affinity cards offer fewer of the perks (like warranty coverage) other cards do; they sometimes charge higher fees, and the amount donated to the charity (which is not tax deducible to the cardholder) is very small, often about .05%. Nevertheless, affinity cards are popular with consumers who like the idea of giving as they spend.

Note that affinity cards are distinguished from co-branded credit cards, which are issued by the bank and a business (e.g., retailer, airline) and offer personal benefits (e.g., discounts, points) to the cardholder.


Investment dictionary. . 2012.

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Look at other dictionaries:

  • affinity card — affinity cards N COUNT An affinity card is a type of credit card. The bank which issues the card gives a small amount of money to a charity or institution each time the customer spends a certain amount with their card …   English dictionary

  • affinity card — A card that is offered jointly by two organizations. One is a credit card issuer and the other is a professional association, special interest group or other non bank company. For example, Citibank and American Airlines sponsor the Citibank… …   Financial and business terms

  • affinity card — UK / US noun [countable] Word forms affinity card : singular affinity card plural affinity cards a credit card from a credit card company that gives some money to a particular charity every time you pay for something with the card …   English dictionary

  • affinity card — noun : a credit card that is issued in affiliation with a particular organization (as a charity or a hotel chain) and whose use earns a benefit for the organization or consumer * * * afˈfinity card 7 [affinity card] noun a ↑credit card printed… …   Useful english dictionary

  • affinity card — A credit card issued to members of a particular group (such as a club, college, etc.) or to supporters of a particular charity; the credit card company pledges to make a donation to the charity or organization for each card issued and may also… …   Accounting dictionary

  • affinity card — A credit card issued to members of a particular group (such as a club, college, etc. ) or to supporters of a particular charity; the credit card company pledges to make a donation to the charity or organization for each card issued and may also… …   Big dictionary of business and management

  • affinity card — af finity .card n a type of ↑credit card, where an amount of money is given by the credit card company to a ↑charity every time the card is used …   Dictionary of contemporary English

  • affinity card — noun a cheque card or credit card for which the bank donates a portion of the money spent using the card to a specific charity …   English new terms dictionary

  • affinity card — affin′ity card n. bus a credit card issued in conjunction with an organization, as a university, sports club, or corporation • Etymology: 1985–90 …   From formal English to slang

  • affinity card — /ə fɪnɪti kɑ:d/ noun credit card where a percentage of each purchase made is given by the credit card company to a stated charity …   Marketing dictionary in english

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